This Business of Horses

Getting to Know...IV Horse

April 06, 2022 The Equestrian Index Season 1 Episode 5
This Business of Horses
Getting to Know...IV Horse
Show Notes

Episode summary introduction: In this episode we talk to John Burdon, Director of Windowbox Limited (the home of the IV Horse range of products) about how the brand came in to existence, the ethos of the company, what makes the range of grooming products unique, product development, proudest moments, business challenges, next steps and what other products Windowbox has developed that are useful to the sector. Oh, and Romany Caravans, a Yorkshire man in Scotland and resting… 

Topics discussed in this episode: 

  • IV Horse beginnings and ethos (and quite a bit about the products!) [01:23]
  • What makes the IV Horse range unique [25:40]
  • Supplying yards in a trade capacity [29:19]
  • What the business is particularly proud of [30:30]
  •  Where the company is heading [31:03]
  • Other Windowbox Limited innovations and products [41:15]
    •  AU Gold [43:43], Crud Buster [44:52] 
  • Does John rest? [47:58]

Resources mentioned in this episode [49:57]: 

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